Introducing Audiences to Dallas’ Newest, Most Colorful Attraction via Destination Signals
Learn how Destination Signals helped a new attraction gain attention and referrals during one of Dallas' busiest seasons.
In early 2023, Dallas, Texas, welcomed one of its most creative, colorful and engaging attractions, Sweet Tooth Hotel. Part interactive art gallery, part chic cocktail bar — and notably not an actual hotel — this 6,000-square-foot, Insta-worthy attraction transports visitors into worlds unknown, with each “hotel room” presenting a different visionary theme with its own unique conceptual, visual and tangible elements crafted by different local and national artists.
Challenge
In a city with no shortage of exciting things to see and do, introducing a new business into the mix is already a tough challenge. To make things more difficult, Sweet Tooth Hotel team was targeting a grand opening during one of Dallas’ busiest periods — spring break. The committee behind this creative concept were searching for new, impactful ways to get their business in front of a qualified audience of both visitors and locals that would ensure a successful debut of their flagship Dallas location.
Solution
Destination Signals, working in collaboration with Visit Dallas and the marketing team at Sweet Tooth Hotel, leveraged placements outside of the typical museum page placements or mentions to instead showcase all that makes Sweet Tooth Hotel a unique Downtown experience to a wider range of visitors. Strategic placements promoting the attraction were activated on carefully selected pages on VisitDallas.com that had historically experienced higher traffic spikes during this period of the year. These short term runs generated increased visibility with website visitors during a time period that aligned with the attraction’s opening dates.
Results
12,000+
Referrals
2.42%
CTR
$0.20
Average CPC