How a Restaurant Group in Parksville Qualicum Beach Stopped Competing Against Itself
Learn how a four-restaurant group used A/B testing and targeted placement to set its brands apart and drive above-benchmark engagement across the Parksville Qualicum Beach website.
Moments Hospitality is a Parksville Qualicum Beach restaurant group representing four distinct brands: Qualicum Beach Cafe, Deez Bar & Grill, Nanoose Bay Cafe, and Greenview Taphouse. Each restaurant has its own personality and audience, and all four are strong candidates for the dining-related pages travelers turn to when planning where to eat.
Challenge
That overlap created a challenge. With four restaurants all worth promoting on the same high-value dining pages, Moments Hospitality risked competing against itself, with its own brands splitting clicks and bidding for attention from the same audience. The group needed a way to give every restaurant meaningful visibility without one cannibalizing the next.
Solution
Destination Signals™ recommended A/B testing across the four restaurants so they would not go head to head for the same clicks. Rather than running identical messaging, each restaurant showcased a different mix of offerings, giving travelers a clear reason to choose one brand over another based on what they were in the mood for.
The team built a targeted placement strategy to keep each restaurant on the pages most relevant to it, delivering a high-intent audience instead of broad, untargeted reach. Destination Signals™ also helped select imagery that highlighted the variety across the group and recommended headlines that drew clear lines between the brands.
The Results
88,702
Impressions
1,126
Clicks
1.27%
Average CTR in 2026
Across 10 placements, the strategy delivered measurable engagement and clear differentiation between the four brands.
The placement strategy showed up in the page-level numbers. The niche pages outperformed the broader ones: Food & Drink and Restaurants placements landed in the 3.44% to 3.86% CTR range, well ahead of the Homepage, Events, and Things to Do pages, a direct result of the targeted approach. The A/B pairs in the highest-traffic placements performed closely but distinctly, with Events One at 1.93% against Events Two at 1.46%, and Things to Do One at 1.23% against Two at 1.12%. Both ads in each pair pulled their weight without cannibalizing each other.
The Takeaway
Since launching the partnership in August 2023, Moments Hospitality has continued to renew its 10-placement agreement year after year. That three-year retention is a testament to a customized A/B testing strategy and tailored placement approach that keeps delivering measurable results across all four restaurant brands.
